谁不喜欢蛋糕?每个人都喜欢蛋糕,这就是我们正在写这篇文章的原因。Mr. Kipling is the most famous brand name of UK’s biggest pies, cakes and baked good manufacturing firm since 1976. JWT London, in order to spark excitement for Mr. Kipling, came up with a brilliant idea for a giant billboard that is made completely out of small cakes.
该广告牌位于Shepherd's Bush的Westfield London,并用Kipling先生的13,360蛋糕建造。由于将蛋糕交给经过的乘客,广告牌仍在展出约8个小时。这是营销和散布一些好蛋糕的独特方式,您不认为吗?